Published by Lars Muller, just a little larger than A6 in a hard cover, the pages are french folded and printed on both sides with "found" examples of the typeface in action, hidden on the inside of the folds. My copy started to fall apart almost immediately, which gave me the perfect excuse for pulling the pages apart to see what's inside.
Within the text it is suggested that Helvetica can be used for just about anything. I saw this as a challenge and proceeded to apply it to my next 5 projects very successfully. No one caught on.