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Lovely new ads for The Guardian from Wieden + Kennedy London.
Via Beeker.
Read a bit about them here.
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« And another thing... | Main | Found Type Friday #16 »
Very nice, Richard.
I do enjoy the colours and shapes.
Posted by:David Airey :: Creative Design :: | 29 March 2007 at 07:21 PM
Very nice! but... well...
http://www.storiaolivetti.telecomitalia.it/Imgs/S_Stampa/archivio/Manifesto_Pintori_Tetractys.jpg
;-)
Posted by:Michele | 29 March 2007 at 09:27 PM
Nice find Michelle, fascinating in fact. I've had a dig around and for anyone interested, the original poster was by Giovanni Pintori from exactly 50 years ago. But take a look at the product, it's a beauty (really):
http://www.mortati.com/glusker/elecmech/printing/OlivettiTetractysbig.htm
Posted by:Richard | 30 March 2007 at 12:09 AM
Oh, dear...
Posted by:Mr. One-Hundred | 30 March 2007 at 07:20 AM
yes nice, but look at the link above from Michele! I have seen the work of the olivetti ads in the "Museum für Kunst und Gewerbe" in Hamburg. Good design stays good for years. So "We've tried to do something that's fresh"... i don´t know about that...
still nice though!
Posted by:Thorsten Schmidt | 30 March 2007 at 08:20 AM
It's a funny thing. I think the natural reaction, as a designer, might be, "rip off!", driven as we are by originality (hopefully), but then it's advertising (driven by effectiveness?) so appropriation is perfectly OK isn't it? It works and it does look "fresh" even if, technically, it isn't. I wonder if the Pintori poster sparked the whole creative approach?
Of course, Ben, and Richard Huntingdon, are way ahead of us:
http://noisydecentgraphics.typepad.com/design/2007/03/good_advertisin.html
Posted by:Richard | 30 March 2007 at 09:21 AM
Well, it does look fresh, but, you know there’s that little “moral” and/or “legal” issue of plagiarism... oh, wait, we’re talking about advertising. My mistake. ;-)
Posted by:Mr. One-Hundred | 01 April 2007 at 11:51 PM
Your blog is great!! Love the playfulness: the colors and the shapes of this one.
Posted by:Elisabeth Dunker | 09 May 2007 at 05:15 AM
is an illegal plagiarism of the sardinian genious.
Posted by:Giovanni Pintori | 11 October 2007 at 12:11 PM
Giovanni, is that really you?
Posted by:Richard | 11 October 2007 at 12:25 PM