Swiss Graphic Design

By happy coincidence I just happen to be reading this book by Richard Hollis. Jay from Things To look At had recommended it on NDG a couple of weeks ago when Ben had asked what basic typographic advice you'd give to students.

Even though I'd already bought it and it was waiting in the To Be Read pile, I thought it might have been too niche in that context. Now I'm half way through it I realise I couldn't have been more wrong. I can't think of any other graphic style/movement that was/is so inclusive. From the Arts and right through all levels of industry the Swiss style works, with dynamism, sensitivity and a super cool but still accessible sense of style - with clarity, purpose and economy at it's heart.

I don't know what other reviews are out there but, to me at least, I get the impression that Hollis ready knows his stuff, taking an extremely useful analytical approach at times.

The cut a long story short, Jay was damn right. This book should be essential reading.

With a predominence of Akzidenz Grotesk, Helvetica's forerunner, the book is lavishly illustrated with graphic design classics as well as more obscure examples you'll struggle to find anywhere else.

The only thing I find disappointing about the book is the rather uninspired cover but as soon as you open it that's forgotten.

Comments

[Lee]

I love your blog....very beautiful type. It's always visual eye candy for me

peace,

http://2or3things.blogspot.com

[Jaypeg]

Oh to be right for once! I'm glad you like the book. I just think it has an amazing wealth of imagery in it and says lots of sensible things. Some people critsize the size of the imagery but I think there is something rather beautiful in the small thumbnail pics myself. Anyway, I'm glad you like it. It's a short easy way to learn sbout some great masters of design.

[Lou_Lou]

Hello,
I have just purchased this book and I can’t wait to get stuck into it. Im very much into Swiss Graphic Design and its a topic im really considering studying for my dissertation this year. Just wondering if anyone out there knew of any books they could recommend on Swiss Graphic design, designers, typographers etc.

And if I could ask for people's opinions: Why they enjoy/love Swiss graphic design? Who is there favourite designer or piece of work?

Great Blog,

Many Thanks

Louise.