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Jonathan

It is a real coincidence that I read this post this morning. I went to the Jan van Toorn D&AD lecture in London last night and came out thinking exactly the same thing. He was highly critical of modernism and was obviously very pro post-modernist.

The more I thought about it the more I felt that as designers it is our job to best serve the client by responding to the brief in the most appropriate way. Surely it is possible to pick and choose the 'style' of design that most suits the answering of the problem at hand. Can you imagine something like information design without modernist principles?

Bert Vanderveen

Yeah, a wonderful book. Another one — more focused on the practical side of bookdesign — is ‘notes on book design’ by Derek Birdsall. Highly recommended!

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