If you follow the CR Blog (which you probably do so I don't know why I'm telling you this because you'll have seen it) you'll probably have picked up on the kerfuffle surrounding the promotional campaign that The Chase (with Total Content and Asbury & Asbury) have developed for ace photographer Paul Thompson (who has some astonishing work). As things played out it turned out to be a storm in a teacup with it's rather feeble critics being swiftly and appropriately dispatched with a clip 'round their misguided ears. The campaign is, after all, great. And I think what the criticism shows is how a brave idea whittles out those that get what you do and those that don't. A job well done if you ask me.
Hats off to everyone involved but especially to Paul for running with the concept.