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These posters are great. Is it just the yellow taxis that them feel so NYC? Or is it the type combination as well? I wonder if you could do a similar campaign in a less "iconic" city?


Good point Dan. London? Yes. Anywhere else?


It would be hard to do so simply in Toronto. We don't think we have characteristic typeface, but we do have "iconic" streetcars (trams). Unfortunately their tracks are a notorious (and occasionally fatal) hazard for cyclists, so maybe not the best choice!

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