So John Simmons came to talk to us last week and gave a really enjoyable presentation on the value of story telling in our work. Simmons, if you don't know, writes a lot of stuff for brands and has credentials so impressive you can pretty much assume he knows his stuff. It was a different kind of talk for us really - not so much to see (we're usually listening to designers) - but there was actually more to learn. As a designer who likes to write, John's talk was a proverbial kick up the whatsit - I need to try harder. I need to work on my words more. So I've started with a couple of his books (Dark Angels and his latest, Twenty-six ways to look at a blackberry)…I'll let you know how I get on. In the meantime, here's the promotional booklet for his* not-for-profit, writing champions 26.
* Saying "his" is probably not quite right but John was one of the founding members.