At the time (perhaps over 10 years ago now), I couldn't believe my luck when I found this reprint of Tschichold's ground breaking and seriously important book; even though it was still in the original German text. A client of ours knew the language well and I had considered asking him to give me a rough translation but thankfully, a little while later, Ruari McLean took care of it. Incidentally, McLean was a good friend of Tschichold and worked with him at Penguin Books. His book on the man is well worth seeking out. McLean sadly died earlier this year.
Tschichold has had a fundamental influence on my approach to graphic design. He'd expressed the idea or "principle" of identity between content and expression which, although perhaps obvious now, really focused my mind as a young designer flaundering for direction.
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