Trademarks and Symbols of the World

I'm a sucker for an untidy cloth binding but once I'd lifted this off a shelf in the LOROS bookshop I'd occasionally visit during my lunch hour I was overjoyed to discover the book's subject matter, not to mention it's £5 price tag.

Published in 1966 by Studio Vista and including a preface by Paul Rand, this large format, beautifully printed book is a who's who of graphic designers of the time: Otl Aicher, Saul Bass, Lester Beall, Max Bill, Robert Brownjohn, Ivan Chermayeff, Wim Crouwel, Karl Gerstner, Max Huber; the list goes on and on. 290 pages of inspiring work, many simply printed in black on the publication's ivory paper stock, and many that wouldn't look out of place today.

Comments

[Romain]

Great book! It looks like the 'Top Symbols and Trademarks' series edited by Franco Maria Ricci in the seventies : http://www.typogabor.com/logotypes/index.html

BTW, your weblog is really great. So many books to discover...

[Richard]

Thanks for the comment Romain. ProEto is great, reminds me I've other stuff stashed in our loft to be blogged; Futurist Manifestos and a book of Mayakovski's Poetry, amongst other things. Also, not only is that link to "Top Symbols..." excellent, there's a superb section on Herb Lubalin: http://www.typogabor.com/herb-lubalin/index.html

[Kathleen]

Oh, I love this book. I bought it used on Alibris a few years ago after I perused a copy we had at the studio I worked at, and I had to have my own. Its such an amazing eye candy book. Great find. I paid a lot more than £5 for it.