I don't often post about new stuff. It's not, as someone has suggested, because I don't like new stuff. I like a lot of new stuff. New stuff is great.
For example, this bit of new stuff came through the door recently (actually, a few months ago but I've been too busy looking at old stuff to get round to it). If you're in the UK you've probably had one of these yourself but for anyone who isn't or who isn't on the Zanders mailing list it's a new edition of the long running "Printed On" series that the paper merchant has been sending out. I've always liked the series but this one is a departure from what was a pretty basic format.
Designed, as always, by Roundel it's still dead simple but clever: the outer, address carrying wrap reveals a beautiful image of a white dove in flight, printed on the inside; while the inner A5 leaflet/folder has that sinister crow printed on the reverse, matt side of the Cromolux sheet.
It's lovely and, I think, a nice example of what I'm guessing was a careful use of the designated budget; perhaps I'm wrong, but there's something about it that suggests they didn't have pots of money to spend; they've just used what they had imaginatively.
The photographer, by the way, was John Ross who also did those brilliant ink-in-water things with SEA and GF Smith.
I've just used Chromolux on a job - for the first time in at least 30 years, I think. And all due to that mailer (probably).
Posted by: davidthedesigner | 08 April 2008 at 04:55 PM