I suppose there's an obvious irony to such a weighty mailer being sent out to promote environmental papers but, when it come to materials, there really is no substitute to touching and feeling. I guess it could have at least been half the size.
But don't get me wrong, my point isn't to knock GF Smith's new brochure, it's beautiful; with Lee Funnell's stunning photography and SEA's admirable design restraint.
My prediction is that as such productions become even more rare (and we don't get so many nowadays) future-vintage paper promo pieces will be greatly prized (by hoarders like me) – which is why I'm stashing them all away, time-capsule style, in the loft.
I agree with you about the irony, and I've seen other such ironies in the world of paper.
Not too long ago I went to a small showing of great design work, mostly awarded on their use of paper - one thing you would see a lot of was recycled papers, but then they had horrible metalics, varnishes, foil stamping and all other unfriedly-to-the-envrinoment coatings on the top.. kind of makes it all a little less sweet.
Posted by: Alex Charchar | 17 August 2008 at 03:12 AM