So, on Wednesday night Bruno Maag made a return appearance at UU as part of the Art and Design Fest linked to the Degree Shows. Particularly pleased to see him (I couldn't make it last time) off I trotted and what a treat it was; Bruno's infectious enthusiasm and opinionations make for a fascinating and entertaining talk.
Now, being a bloke and only able to do one thing at a time I didn't take notes, choosing to take photos instead so although this might be a bit disjointed what I thought I'd do here is provide annotations for some of the pics and just hope that the points are interesting enough. I doubt it will do justice to a vibrant and funny talk, and it will certainly skirt around some crucial points Bruno made to the largely student audience about the importance of craft and attention to detail.
The talk didn't kick off with that picture of Adolf et al having a knees-up in their lederhosen but it's a corker isn't it? The future Führer doesn't look too happy with his flower arrangement. Bruno used it to accompany a point about the Nazis mastery of branding.
Other Maagisms included: Why does Subway insist on telling you who they are three times? If that restaurant can't be bothered to include the crucial full point in their price, what can you expect from their food? Helvetica is not Johnston. Never trust a bank that uses VAG. And, one hour's work makes the Jonathon Saunders logotype 100 times better. Those weird diagrams, that look like something from Archigram, show letterforms being hinted (which I still don't understand) and (thank God!) Southampton is considerably more legible than it used to be.
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