26 Founding Member and all-round writing-for-brands know-it-all John Simmons is talking at UU this Wednesday night at 6.45pm. This is ace. And this is why:
John Simmons is a former director of verbal identity at Interbrand and author of several business bestsellers, including We, Me, Them & It. He co-edited The Economist Guide to Brands and Branding, writes a regular column about brands in the Observer, and is series editor of the Great Brand stories. John's also a founder member of business writers group 26, and has served on the Writing for Design jury at the D&AD awards, once as chairman. He has written 'Innocent: Building a Brand from Nothing but Fruit', 'Twenty-six ways of looking at a blackberry: How to let writing release the creativity of your brand' and 'The Invisible Grail: How Brands Can Use Words to Engage with Audiences'.
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