V&A and him and her and whatsit and thingy

Mr Johnson very kindly sent me a full set of the V&A and me maps that johnsonbanks revealed to the world recently (OK, I coerced them from him). They are amazing. I love them because: a) they're amazing, and b) they're a good example, in my view, of minimum means (unfolded, they're a standard A2 sheet) but maximum effect; if I were visiting the V&A during the London Design Festival and picked one of these up I'd be delighted with my free souvenir. 

If you're not up to speed with the idea: for each leaflet a particular creative type was asked what they liked most about the Museum. Favourites were then plotted onto a custom-designed map-like layout; the "maps" then folded in an unconventional way so that the contents of each piece can be glimpsed when it is closed.

The invited creative luminaries included: Paul Smith, Nick Rhodes, Anya Hindmarch, museum director Sir Mark Jones, hat man Stephen Jones, Erin O'Connor and Florence (and the Machine) Welch…amongst others.

There's more to read on JB's blog.

Comments

[Alice McKee]

These are really beautiful, the design content is so thoughtful to the folds! hmm and the colours I want them all! :)

[Gerry Simons]

Great post and pictures. I want them too. Wonderful post title by the way!

[Richrd]

Thanks Gerry! And for the comments generally.

[jon]

wow- that's a pretty sweet idea. love the folds