OhBeyEm

These are from a year or so back. By Ogilvy's Paris office, they were on Fonts In Use today, accompanying a post by FIU's editor and cat lover Stephen Coles. The post is a typographic analysis of IBM's identity for Watson. If you don't already know, and to cut a long story short for you, Watson is the company's new super-computer that will one day take over the world and probably rule over us. That's really all you need to know. Well, that and they're using Herb's Lubalin Graph all over it. If, one day in the near future, Watson comes knocking, you'd better do what it says. Or even, if you get a threatening message, typeset in Lubalin Graph, be afraid, be very afraid.

Nice ads though.

Update: Andrew's just identified the illustrator as Noma Bar. There was an interview with Bar on Grain Edit last year.

Comments

[AndrewK]

Are the illustrations by Noma Bar?

[Richard]

Yes, they are.

[Gerry Simons]

Superb set of posters. But now I'm afraid...