It's the classic gauge. With so much great stuff out there: reported on the blogs, in the press, in all those lovely books we have on our shelves, there's really only one way to seperate the work that you know is good but aren't that fussed about from the stuff you drool over; the stuff you wish you had the talent, skill and opportunity to have done yourself.
Because yes, if we have good eyes and a well informed, level head, we can review graphic design done by others and say that's good, that's not and that's a pile of crap. But then our own personal tastes and aspirations kick in. We see the good stuff we can enjoy but pass by and we see the good stuff that quickens our pulse; the stuff that we wish we'd done.
It's only really the Envyometer™ that gives, on a personal level, an accurate way to measure the worth of a piece of graphic design work.
I've been lucky enough to get hold of a copy of Hat-trick's new book In brief and although it's dimensions are small, it represents a massive body of exceptional work. Mini-page after mini-page delivers nugget after beautiful nugget. Envyometer™ readings at maximum. Brilliant ideas, skillfully executed. And over a period of just 10 years.
It's an abnormally good collection (think they must be in league with the devil or something) and a totally top-notch book. With words by the legendary Nick Asbury.
Not surprisingly, it's selling fast. Go here to secure yourself a copy.
With extra special thanks to Kate at Hat-trick for tolerating my damned cheek and for Nick for putting in a good word for me and for being a generally nice chap.
Some amazing works here! Why do you buy all your books from?
Posted by: RAIRdesign | 13 October 2011 at 10:00 PM
One of the benefits of having an established blog is you often get review copies. Although this isn't exactly one of those. This is an example of the other benefit: you get to know all sorts of really great people who you might otherwise not know.
Posted by: Richard | 14 October 2011 at 09:14 AM