This is very clever. I've basically just nicked it off @issue, that explains, "This video titled “The End of Publishing” was presented by Penguin CEO John Makinson at an internal sales meeting. It was so well-received that Penguin decided to share it with a wider online audience." You can read a little more about it here.
Thanks for sharing, that's a really effective (and reasonably simple) idea. It's well put together and illustrates how clever wordplay can be. Nice!
Posted by: Graybuchanan.wordpress.com | 01 March 2012 at 09:28 AM
This great concept was first used in an Argentinian political campaign spot that won a Silver Lion in Cannes in 2006 (!) The English version is here: http://www.youtube.com/watch?v=lFz5jbUfJbk
Posted by: Arthur | 02 March 2012 at 11:48 PM