I mentioned a week or so back that a few of us were in Belfast's Linen Hall Library for the launch of a book we'd designed. Well, Sam Irwin did it really. I can only take credit for supplying the vintage typewriter he used to tap out the entire text. It was a labour of love and it's a testimony to all his hard work, attention to detail and commitment to the cause that at the launch no one, I mean absolutely no one, mentioned either Sam or Thought Collective. No one.
We were sitting there, a few rows from the back. Smiling through the first set of thankyous, not worrying too much that we weren't mentioned because there was plenty of time left. They singled out all the other parties involved, quite rightly. Made a particular effort to thank the photographer involved. But when the final round came…nothing.
But the thing is, I'm not joking that it's a testimony to to Sam's diligent work that no one noticed the design. That's what we set out to do: undesign it. Only problem is, for that to be successful, it should mean it goes unnoticed. It wasn't noticed. Result.
To get the full story, pop over to the TC blog.
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