Graphic design history is punctuated with stand-out trends. Stylistic preferences that over time become so familiar it can be very easy to push them aside. Not your kind of thing. Passé. Frivolous.
The prevaiing style of the late 60s, Psychedelia, is one of these isn't it? I don't know about you but I'm of an age that, although I wasn't old enough to have experienced it firsthand, I've seen enough of it to feel I know what it's about. But I've learned over the years that to think like that is often wrong. It's not until you dig that you can really get to grips with the forces at work. It's not until you dig that you can dig…it. If you know what I mean.
I didn't like the psychedelic style. It was all a bit too hippie. But then, of course, that's wrong. Because to think like that is to side step, a bit too conveniently, just what it was that "made" this style.
Along comes Electric Banana by Norman Hathaway and Dan Nadel (complete with a foreword interview with Paul McCartney). Lifting the lid on psychedelic art, it reveals the major influencers; the seven artists that brought the most to the hippie table. Seeing so much of their work in one book suggests that while their styles are so familiar and so evocative of the era, they are more different from one another than you might first think and have much more substance than you ever imagined.
It's a great book that gives respectful credit where it's been long overdue.