Don't think I've ever mentioned this: I'm a cyclist. There, I've said it. I cycle. Not proper cycling I mean. Not, going out for a run at the weekend cycling. I just do a bit of cycling to work because it'll probably save my life and anyway, it's actually quicker than driving because the traffic in the morning sucks cycling. But I still love it and one effect of it is that I like cycling stuff more than I did when I wasn't a cyclist. So yes, the Olympics was trully "awesome". Wiggy and all that stuff. Brilliant.
John McD is a proper cyclist and tweeted a link to these ace ads by Mother New York earlier today. You can read a bit more about them here.
These posters are great. Is it just the yellow taxis that them feel so NYC? Or is it the type combination as well? I wonder if you could do a similar campaign in a less "iconic" city?
Posted by: Dan | 13 September 2012 at 02:03 PM
Good point Dan. London? Yes. Anywhere else?
Posted by: Richard | 13 September 2012 at 02:08 PM
It would be hard to do so simply in Toronto. We don't think we have characteristic typeface, but we do have "iconic" streetcars (trams). Unfortunately their tracks are a notorious (and occasionally fatal) hazard for cyclists, so maybe not the best choice!
Posted by: Dan | 19 September 2012 at 05:52 PM