It's as if I planned it. Following up the Avant Garde emblazoned presentation pack with Unit Editions simply marvellous compact version of their Herb Lubalin book. For a while, maybe five or so years back (maybe more) graphic design was all about Herb's most famous fonts, AG and semi-self-titles ITC Lubalin Graph. OK, that's a considerable exaggeration but the two fonts were pretty prominent for a while.
Way back in the mid-seventies it was the same. Good times for the International Type Corporation, co-founded by Lubalin at the beginning of that decade. The distinct thing about ITC was its house style. Even when re-issuing typefaces based on historical models, like Garamond, they imbued the design with a distinctly large x-height. Purists would argue that ITC Garamond is NOT Garamond. Controversial stuff.
The Unit Editions book is great; richly capturing the life and beautiful work of an important figure in typography and graphic design.
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