What was I doing last August? The one in 2017. Whatever it was it must have been all-consuming because I completely missed the publication of Moleskine's Giovanni Pintori monograph. Actually, that Moleskine published anything was news to me!
Pintori and Olivetti are, as you may know, bound together as tightly as the pages of this monograph. In the days when the typewriter was king, Olivetti was the Commander in Chief and Pintori was its…erm…Field Marshal. Armed with an ammunition box full of colours and shapes (and typewriters) the Lance Corporal Designer General would charge into battle, decimating lesser typewriter regiments with a frenzied volley of sub-machine artwork.
It would be fair to say that Pintori is the man that set the standard for the company's marketing activity, raising it head and shoulders above its competitors and visualising Adriano Olivetti's product vision. Pintori left the company in 1967, a few years after the death of the man, although continued to work for Olivetti on a freelance basis while growing his own independent practice.
The monograph brings together many of Olivetti's iconic ads along with original artwork and sketches then other commissions the designer carried out after leaving Olivetti.
If you're not so familiar with Pintori's work then a quick PinterSearch will yield much delicious fruit.
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