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Bartholomew maps looked like this in 1966. As structured and rational as Ilford's ID or even Marber Grid era Penguin book covers. For Bart, colour coding indicated country and paper or cloth sheets, hence two sheets for Cork—Killarney.
There's a decent article from 2008 in the Guardian about Bart maps, and the 'Prince of Cartographers'.
My rekindled focus on 35mm has, inevitably, brought me to this place in time: 1966, when Ronald Armstrong, of Design Research Unit, introduced the Ilford 'starburst' corporate identity.
Representing 'both camera shutter and flashbulb', that beautiful motif is coupled with Univers Medium Condensed with a rationalism typical of the very best corporate ID programs of the 60s and 70s.
It's reminiscent of Otl Aicher's Olympic ID of course, but that was still a few years off, so Armstrong wins.
I can't find much reference material to the Ilford ID. What is online is already on my bookshelf in Michelle Cotton's 'Design Research Unit 1942–72' and the rather marvellous volume from John and Avril Blake, 'The Practical Idealists: Twenty-Five Years of Designing for Industry'.
Here's the DRU team, pondering important 1960s design matters, smoking tabs and playing chess.
The first rule of print foraging is 'persistence pays'. Fortunately, we have a charity bookshop just around the corner from the Tandem studio so regular lunchtime visits are easy, if only rarely fruitful. We're talking about a discipline that relies heavily on fortuitous happenstance.
But when Lady Luck has turns her head your way, the stars are aligned and your faith in the game remains rock solid, the pay=off can be surprising and sweet.
I'd ignored the pile of Navy magazines two or three times before lifting a few and skimming through the sixty-five year old pages. Only then did I find ads for mechanisms of a 'modern' defensive aeronautics.
Click the small images for a closer loo.